New Social Media Marketing Predictions for 2024

2011 is gone, and 2012 has rolled in without missing a beat. The social media marketing industry is growing in leaps and bounds. I often hear business people say social networking is similar to the Wild Wild West! So answer this question for me personally. Would it be valuable if you knew the future social media marketing trends for 2012? How wonderful would it be to know what trends are in store for the year ahead? Could you adequately plan this rapidly changing industry? In this posting, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions come true. My predictions are not predicated on any sort of special powers. They are predicated on my industry research, what I read and what I see happening every day in my own work. My accuracy rate in the social media marketing industry has been about 97 percent. However, even when I’m wrong it’s only because my timeline ended up being longer than I thought it was going to be. I have a knack for spotting social media marketing trends. And this article lists four powerful trends unfolding right now. You can benefit from what I say or ignore me, the decision is yours. Either way these trends will unfold as the year progresses. So read on and heed my advice. Ready your social media campaigns to take advantage these trends for 2012 and beyond.

Prediction #1) Social Media Networks and Marketing will continue to grow at an alarming rate.

Last year Facebook grew from around 600 million to 800 million users based on whose numbers you think. Twitter and LinkedIn also both showed growth and added many new features, (not to mention that they both acquired several new partners and internet assets). Add to this, Google started Google+, and Microsoft is reported to be in the works of creating their own social network. The adoption rate of small company will lead just how, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “a worker social media use policy” to control business hour usage. Second, develop a social media marketing intend to reach and engage this enormous market. Combining both engagement and ppc campaigns work best.

Prediction #2) One of the largest players in the social media arena can make a “miss step” in 2012.

I believe that one of the top four Social Media Network companies will make an expensive mistake causing them to lose significant market share. Right now several of the larger social media marketing giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They try to make it almost impossible to communicate with them. Take Facebook, for example. They do not list any contact information other than a Facebook page. Sure they have plenty of help pages. Yes, Facebook has a blog, plenty of YouTube videos, but provides no contact number where you could call and speak to a individual? They do have a Facebook page it is possible to enter suggestions about, but that’s it. What goes on when you get yourself a strange message from Facebook, or you’re having difficulty with your account? You post a message and never get a reply! Twitter and LinkedIn are not much better. They don’t list a contact contact number or address either. However, I’ve found that they do reply to your email and posted messages, though it sometimes takes provided that seven days to obtain a reply.

In my opinion, of the top three social media companies, LinkedIn provides the best service. Google is new in this game. It’s not as easy to lump them in with the rest of the social media giants yet. However, I can tell you that Google includes a notoriously poor customer service reputation. It’s been my experience with Google that the quality of service you receive depends upon the person you get on the phone. Luxury Travel Guides is that you can get someone on the telephone! Google does list contact numbers. My advice to any business is simple, be ready to make changes to your social media campaign if need be. Furthermore, if you’re using the top four social media marketing services, make a backup of one’s data. This is if you happen to decide to make “the switch” and ditch one of these players.

Prediction #3) Google+ will become among the top 3, in the social networking arena by the finish of 2012.

I know I’m going out on a limb here, but I believe that is inevitable. Google’s share size and current customer base will allow Google+ to cultivate at a considerably faster pace than other social media marketing sites. The exact number of Gmail users isn’t public, but we can say for certain that it is huge! I’ve read estimates which range from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, they can easily integrate the application of these properties into their social networking. This adds value to their social network. Add to this, the truth that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you starting to get the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.

Google has also had the opportunity to produce a social-networking product that is convenient to use, search engine friendly and innovative. These qualities’ have made them the internet leader they are today. I am not sure they can keep this frantic pace forever, but also for 2012, it is a done deal. My advice for you is to review where you are spending your advertising money and see if it makes sense using the Google properties. If you’re a person, and have been waiting on the sideline with Google+, stop what you’re doing and take the 10 minutes to set up a Gmail and Google+ account. In the event that you already have a Gmail account, this will only take you about five minutes. The bonus here is also you can set up a Google+ Brand page without a lot of fuss.